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Namibia Compact - Tourism Marketing

Summary: MCC’s $305 million Namibia Compact (2009-2014) funded improvements in tourism infrastructure and management and the marketing of Namibia as a tourist destination through two activities under the $69 million Tourism Project. The $8.7 million Tourism Marketing Activity was based on the theory that enhanced promotion of Namibia would increase tourism and generate income and employment opportunities for Namibians.

Study Type: Independent Evaluation

Study Status: Completed

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General Metadata

  • Contractor: Abt Associates
  • Sector: Banking and Financial Services
  • Intervention Type(s):
  • Cross-Sector Theme(s): tourism; employment
  • Project Objective:

Evaluation Methodology

  • Evaluation Type: Performance
  • Evaluation Methodology Type: Ex-post thematic analysis
  • Location Type: National

Milestones

  • Contract Start: July 2017
  • Evaluation Design Report Published: May 2019
  • Interim Report Published:
  • Final Data Package Published: October 2020
  • Final Report Publication: February 2020

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